Nov. 12, 2015
The Internet of Things

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Nov. 12, 2015
The Internet of Things

Every day, our world is becoming more and more connected. The rapid growth of the Internet of Things (IoT), and particularly the proliferation of personal smart devices, is forever altering the ways in which we interact with objects and each other. It is estimated that 35 billion connected devices will be shipped by 2020, driving $8 trillion in revenue over the next decade. This IoT revolution will reverberate throughout the global economy for generations to come.

How will consumer experiences evolve in this ever-changing marketplace? On November 12, 2015, leaders at the forefront of technology and communication gathered to discuss the IoT, focusing on its transformative impact on design, branding, and marketing. They shared their collective experiences and perspectives, generating a lively debate about the IoT and the future of experience-driven brands.

Participants

David Cooperstein

Figurr, Pebblepost

David has been a thought leader on the convergence of marketing, technology, and Internet strategy for 25 years. A former CMO of several small companies, he is now a strategic advisor and part-time CMO through his independent firm, Figurr. Prior to his career in the digital world, David led market analysis for the international division of Northwest Airlines, and he was a consultant at Booz & Company. He holds a bachelor’s degree in consumer economics from Cornell University.

Alexandra Morehouse

Banner Health

Alexandra is widely recognized for her influential work in communications, advertising, branding, and social, mobile, and digital media outreach. Prior to joining Banner Health, she was chief brand evangelist for Kaiser Permanente, and she has held senior leadership roles at the American Automobile Association, Charles Schwab & Co., and American Express Travel Related services. Alexandra holds an MBA from Harvard Business School and served as chair of the Harvard Business School Global Technology Conference. She has served on boards for UC Davis ITS, HBS Community Partners, SnapFish, Yerba Buena Center for the Arts, ODC Dance, and Wildcare.

Ben Edwards

SmartThings

Ben is known as a catalyst in the various tech, design, and entrepreneur communities of which he is a part. Before founding SmartThings, he was a partner at Refactr, a pioneering agile software consultancy. Refactr was purchased by online marketing and advertising solutions provider ReachLocal, and Ben and his team played a crucial role during ReachLocal’s IPO. In 2006, Ben also founded minne*, a nonprofit that fosters technology and startup activity in Minnesota. The minne* community and event series has grown to include one of the largest BarCamp conferences in the world, bringing developers, designers, entrepreneurs, and investors together to learn about the latest developments in the tech sector.

Brian Katz

VMware

Brian has over 20 years of experience in managing and implementing IT processes. He began his career developing communications systems for a multinational financial firm in New York before moving on to Sanofi, a leading global healthcare and pharmaceuticals company. At Sanofi, he was director of end-user experience and innovation, responsible for ensuring great user experiences across apps and services. In his current role, Brian is responsible for setting VMware’s mobile strategy and helping to mobilize the company’s End-User Computing division to create solutions that enable users to be more productive and agile, while staying secure and efficient.

Brian Markwalter

Consumer Electronic Association

Under Brian’s direction, the Consumer Electronics Association (CEA) produces standards used in millions of consumer devices. As an industry leader representing the CEA’s technical interests, he is a member of the Advanced Television Systems Committee Board of Directors, IEEE Consumer Electronics Society Board of Governors, NTIA’s Online Safety and Technology Working Group, the FCC’s Technology Advisory Council and Video Programming Accessibility Advisory Committee, and the NIST’s Smart Grid Interoperability Panel Governing Board. Prior to joining CEA, Brian was a director at Intellon Corporation, a semiconductor company specializing in power-line communications. He holds BS and MSEE degrees from the Georgia Institute of Technology and is a licensed professional engineer.

Charlene Li

Altimeter

Charlene is one of the foremost experts on social media and technologies and a prominent consultant on leadership, strategy, social technologies, and interactive media and marketing. She is the author of five books, including the New York Times bestseller, Open Leadership, and co-author of the critically acclaimed book, Groundswell. She is a sought-after speaker and advisor to many Fortune 500 companies. Fast Company named her one of the 100 most creative people in business in 2010, as well as one of the most influential women in technology in 2009. Charlene is a graduate of Harvard College and Harvard Business School.

Colin Raney

Formlabs

In his role at Formlabs—a leading innovator in desktop 3D printing—Colin focuses on spreading brand awareness and growing the business through brand communication, user experiences, and strategic direction. Before joining Formlabs, he spent eight years at IDEO, where he served as managing director of the firm’s Boston studio and pioneered the firm’s Business Design discipline. Colin sits on the advisory council of the MIT Media Lab. He is also an advisor to Pillpack and a trustee of the Awesome Foundation. He has written for the Harvard Business Review and Fast Company and holds an MBA from Carnegie Mellon University.

Dana Blouin

Drvr

Dana is an IoT thought leader with over a decade of experience in the tech and telecom sectors. In addition to his role as chief data scientist for the IoT startup Drvr, he is a PhD candidate at Sirindhorn International Institute of Technology – Thammasat University in Bangkok, Thailand. His research focuses on the protocols that drive power-constrained sensor networks. Dana’s current industry activities are focused on working with startups in the IoT space, helping to shape the future of connectivity.

Jeff Lyman

Vivint

Jeff has more than 13 years of experience leading brand communications, developing digital products, elevating brands, and driving business results. Before his promotion to the role of CMO, he served as vice president of consumer experience at Vivint, where he spearheaded the creation of industry-leading product experiences and positioned the company to revolutionize how consumers interact with their homes. Prior to joining Vivint, Jeff spent nearly a decade at Nike, most recently serving as senior director for mobile and web design at Nike+, the company’s groundbreaking activity tracking service. He holds a bachelor’s degree from Brigham Young University and an MBA from the University of Oregon.

Kyle Ellicott

Wearable World Labs

Kyle is a lifelong entrepreneur who started building computers for clients at age 15, then worked his way through college in a variety of IT roles, gaining experience in networking, security, and forensics. His passion for innovation led to his founding of several startups, including a media company and a prominent digital agency. In 2013, he co-founded Wearable World Labs, a division of Wearable World, Inc., the world’s first accelerator/incubator blend solely focused on Wearables and IoT. Kyle is a noted speaker, consultant, and author with over 10 years of technical and product experience with companies such as Live Nation, Ticketmaster, Eventup, and TechZulu.

Matt Asay

Adobe

Matt’s career has been focused on mobile and open-source technology since 1998, and he currently heads-up mobile strategy for the Adobe’s digital marketing business. Before joining Adobe, he ran marketing and community for MongoDB, a NoSQL database frequently used to build mobile applications. Matt also served as vice president of business development at real-time analytics company Nodeable (acquired by Appcelerator 2012); vice president of business development at mobile HTML5 startup Strobe (now part of Facebook); chief operating officer at Canonical, the Ubuntu Linux company; and, general manager of the Americas at Alfresco, a content management vendor. Matt earned his juris doctor degree at Stanford University. He writes regularly for ReadWrite, TechRepublic and InfoWorld.

Susan Miller

AnyPresence

Susan has extensive sales, marketing, and strategy experience across a variety of companies and industries. Prior to her work overseeing marketing, strategy, and strategic partnerships at AnyPresence, she held a senior leadership role at the Corporate Executive Board (CEB), a global NYSE company. At CEB, she successfully grew a startup division and developed the company’s global product support advisory services. She was also a strategy consultant for Mercer Management Consulting, where she helped author several intellectual capital publications focused on digital business design, and she worked in strategy and new business development at Staples, Inc. Susan attended Wellesley and Dartmouth Universities and received her executive education at the Wharton School.

Highlights

Data is Personal
With Jeff Lyman, Brian Katz, and Cory Edwards

Data gives companies the ability to either build trust or lose it—there's no middle ground. Watch to see how data can change the relationship your customers have with your brand.

Solving the Data Puzzle
With Colin Raney and Charlene Li

How do marketers take advantage of the mountains of the data available to them? Colin Raney, CMO, Formlabs talks the challenges and opportunities to create great customer experiences and how the Internet of Things impacts that experience.

Disruptive Tech
With Alexandra Morehouse and Charlene Li

The Internet of Things is disrupting healthcare, but like many companies, health organizations aren't sure how to create an experience that is easy to under- stand, fun to use and compliant with regulations. Alexandra Morehouse, CMO of Banner Health, explains how to tackle these challenges.

Working Together
With Matt Asay, David Cooperstein, and Charlene Li

Why do some brands struggle and other brands thrive when implementing strong digital experiences? Watch to find out.

Connectivity & Peace of Mind
With Ben Edwards, Dana Blouin, and Cory Edwards

The Internet of Things provides greater connectivity, and therefore, greater peace of mind for consumers. As consumers increase their connectivity, it becomes more imperative for brands to establish trust with their customers. Watch to see how brands can do just that.

Responsible Brands
With Brian Markwalter, Kyle Ellicott, and Charlene Li

Connected devices give marketers data sets never available before. How can brands use this data responsibly to drive the right experience for their customers?

It's a Little Data Problem
With Susan Miller, Matt Asay, and Charlene Li

It's the little things. Focusing on small bits of personal data really drives the customer experience. Matt Asay of Adobe and Charlene Li of Altimeter talk how companies can solve their little data problems.

THINK TANK Broadcast
With all participants

Think Tank gathers luminaries working at the cutting edge of technology, communication, and creativity in a variety of disciplines. By putting thought leaders in a face-to-face setting, we build relationships and facilitate stimulating, in-depth discussions about topics that present challenges and opportunities for industries and consumers.

Think Tank by Adobe

A forum for sharing revolutionary ideas. Think Tank gathers luminaries working at the cutting edge of technology, communication, and creativity in a variety of disciplines. By putting experts in a face-to-face setting, we facilitate stimulating, in-depth discussions about topics that present challenges and opportunities for industries and consumers.

Beyond connecting influencers in a given field, Think Tank seeks to bring the world in on the conversation. Discussions will be broadcast and shared online, opening the dialogue and growing a community of thought leaders.